The art of non-verbal communication
We have to do way more of this sort of ambient communication - even if the translation tools don't work yet (with a decent reader you should be able to translate the QR code into a message, an image, a link...) How sweet will that get when a multi-storey carpark can be turned into an illuminated billboard and it still just looks cool and non-intrusive.
Full article:
http://www.psfk.com/2008/07/qr-code-fences-in-soho.html