Seth's Blog: Guy #3

An example of the kind of analysis from Seth Godin that makes you watch something you would never watch, and then watch it repeatedly, and then change your whole life perspective. Which is pretty impressive. http://sethgodin.typepad.com/seths_blog/2009/06/guy-3.html

"Paul just sent over this video of a dance tribe forming spontaneously at a music festival.

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s."